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How Amazon Saved The Kindle
.... from the threat posed by the iPad. At Business Insider

Essentially what I posted back in September. A further point is that Apple historically does not compete on price. It sell premium products (good premium products) at premium prices. But for Amazon (and Barnes & Noble) discounting is a way of life. Apple cannot compete with them on price, and has no reason to: There are lots of people quite happy to pay Apple's current prices. These are just different business models


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